The customers are taking over!

Innovation Lab        O'Reilly Media

10 very good reasons to attend

  1. DISCOVER… Become acquainted with the phenomenon that will revolutionize the relationship between producer and customer in future years.
  2. GAIN INSIGT… Meet international speaker profiles who will talk about their first, modest beginnings in the development of user-driven innovation
  3. EXPLORE… The exhibition presents the most ground-breaking initiatives and ideas which, in very concrete ways, illustrate the phenomenon.
  4. LEARN… about the unveiled advantages in involving, implicating and drawing on the customers’ creative competences in product development processes.
  5. AVOID… that the customers become your worst competitors – just think of what challenges the film and music industries face these days.
  6. OPEN UP… Ideas generate new products and when companies open the way for the consumers’ own ideas, the world becomes their laboratory. The CustomerMade conference will explain how and why.
  7. NETWORK… Meet people from all over the Nordic region representing a wide variety of business segments; designers, researchers, concept developers, product developers, IT-people, communicators and decision-makers.
  8. KEEP UP… Get a glimpse of the producer- and consumer cultures of tomorrow, and stay updated on the most recent trends and tendencies.
  9. EXPERIENCE… Spend a day in a forum bobbling with creativity and ingenuity. We guarantee that you will leave CustomerMade with at least three new product- , concept- or design ideas!
  10. TASTE… One of Denmark’s finest chefs will direct the conference’s gastronomical features. You will not be disappointed.